Andy Warhol in the Dolomites

Andy Warhol revolutionized the art world by dissolving the boundary between elite high culture, mass production, and consumer society. His roots trace back to the 1950s, when his successful career as a commercial artist for fashion and lifestyle magazines sharpened his eye for the aesthetics of the mass market.

The exhibition at the Oberholz mountain hut showcases the two central pillars of his radical oeuvre. On one hand, art from the everyday, through which Warhol elevated mundane consumer goods like Campbell’s soup cans, Coca-Cola bottles, and Brillo boxes to the status of artworks. On the other hand, the cult of celebrity: in his serial silkscreen prints, he portrayed icons such as Marilyn Monroe, Elvis Presley, or Elizabeth Taylor, transforming them into the modern holy icons of a glittering star culture. Experience the work of this visionary artist, filmmaker, and publisher – a fascinating mirror of our media world that gains a unique, contrasting relevance amidst the alpine architecture of the Oberholz mountain hut.